Blogging Fundamentals For Public Relations Professionals

You will learn why you need a business blog and how to make or break your success as a blogger in the PR industry.

This is an introductory blogging fundamentals course for students who are just getting started blogging or want to update an existing blog using best practices for PR professionals.

You will learn exactly why you need a business blog and what platform you should be using to create a blog.

After taking this course, you will understand how to find your ideal blog reader and you will know how to maximize your content creation. You will learn how to make or break your success as a blogger in the PR industry.

We will also discuss how much you really need to blog to make an impact online and how to measure that impact.

Course includes:

  • 8 video and audio lessons
  • 4 course sections and 18 lessons
  • Course exercises
  • 2 workbooks to help you plan and implement your blog
  • Led by the President & CEO of Women in PR North America
  • Unlimited access

You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to enroll yourself in new opportunities. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.

Our organization is contributing to North America's image as a leader in the public relations industry. We aim to be an important source of information for women in the field, a key player in the rapidly changing industry, and a global champion of women business leaders.

Thank you for visiting our courses page and we invite you to consider joining us a member across North America.

Your Instructor

Talia Beckett Davis
Talia Beckett Davis

Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.

"As technology continues to evolve the practice of public relations, so do the working lifestyles of professional women."

- Natasha Netschay Davies, Director of Digital PR and Content at Moonraker

“Women have played a predominant role in establishing and continuing to shape the public relations industry we know today, an achievement I am very proud of and a legacy I hope to continue through my work with Women in PR North America. I encourage women to consider joining our network to access tools to support our common goals.”

- Elisha McCallum, Vice President at FleishmanHillard

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Frequently Asked Questions

Why should I study with Women in PR North America?
We take on a broad range of projects designed to engage the public relations industry, including online courses, and utilize our team’s collective expertise in the sector. Our online training programs form part of our commitment to provide our members with information about the field of public relations to ensure they are equipped with the skills to deliver the best possible work for clients and employers.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Can I add this course to my LinkedIn profile, online portfolio and resume?
Yes, our courses are led by industry experts and they are viewed as professional development opportunities. After you complete this course, we encourage you to update your LinkedIn profile, online portfolio and resume.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.
Can I share my log-in details with my team?
No, courses are sold on an individual basis. If you would like your entire organization to view the course content, please purchase a course for each individual participant. We track logins and password sharing. Your account will be suspended if your login details are shared.

What are you waiting for? Join us.

Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today. Together, the organizations ( Women in PR Canada and Women in PR USA) form the networking group Women in PR North America.

Membership is open to individuals ($25/month paid annually) and firms ($85/month paid annually) who work in the field of public relations and is also extended to both women and men working in communications, media, marketing and advertising. Memberships are reciprocal across the USA and Canada.