Client Relations: About Page Development
Get Found by Your Ideal Clients Online! Create Your About Page
Would it shock you to know that the “About” page is one of the most important on your site?
Most people, when visiting a website for the first time, will click through to your About page to find out:
- Who you are
- What the site is about
- Learn if there is a real person or company behind the scenes
- Find contact information
- And basically see if your personality and philosophy is in line with theirs
These are all important things to consider when visiting a new site. After all, we want to know – and quickly – if we should delve further or move on. You’ve probably looked at your share of About pages, too, so this likely does not come as a surprise.
And that’s true whether the site is selling coffee cups or baby toys or PR consulting services.
Even though we know how important the About page is, it’s still one of the most difficult pages to write. We’ve been taught from an early age that bragging is rude, and your About page might feel like you’re showing off.
Many of us have trouble talking about ourselves at all, we struggle to decide between first person or third, and including a picture? No way! Yet all of those things must be tackled if you want your About page to attract your ideal reader and encourage her to investigate your site – and PR consulting options – more fully.
In this course, we will walk you through exactly how to develop your About Page to help you maximize your earning potential and find new clients.
- Downloadable worksheets
- Checklist to help guide you as you plan
- Video lesson to help you develop your online newsroom
- 3 modules and 10 course lessons
- Course exercises
- Led by the President & CEO of Women in PR North America
- Unlimited access
Your Program Facilitator
Women in Public Relations is an influential network of leading business women striving for excellence in the field of public relations.
We are partnering with businesses across the Americas to promote opportunities for women to learn and to share resources in a supportive community.
We are connecting leaders, developing new industry initiatives and inspiring new graduates through our event programs. We promote a collaborative learning environment through our portfolio building online programs led by industry experts.
We are the only organization across the Americas dedicated to advancing women in the field of public relations.