Learn how to counteract negative publicity for your PR clients.
Have you had to counteract negative publicity for your personal brand, your organization or your PR client online? What did you do? Did it work? If you had the opportunity to do it again, what would you do differently? What if you had a step-by-step plan to guide you to manage your online reputation or your PR client's reputation?
Online reputation management, also called ORM, refers to building, improving, or restoring your brand's name on the Internet. In this program, we will show you how to take control of your reputation online by employing various strategies that are both proactive and reactive (for any damage control needed).
ORM is more than just social media monitoring, but it isn’t a full-on PR campaign. It involves simple tools and techniques that any Women in PR can implement. Whether tackling negative Google search results, removing risky personal information on social media, or eliminating troubling images that shouldn't be online, ORM is essential to any brand’s image.
As Women in PR you need to understand how to manage your client's reputation.When potential customers encounter a brand, the first place they’ll go to find more information about the company and its
products or services is the Internet. What’s more, they’ll believe what they read there and worse, they might spread the word. If someone’s first impression of your business is a bad review or negative comment, they may not investigate further.
In this program, you will...
Women in PR exists to help you succeed.
Online reputation management doesn't allow
you to control everything everyone says about you. However, it does give you a great deal of control through monitoring, communicating with the
public, and creating your own positive content to mitigate the negative. In this program, we've done the work for you! Use our step-by-step guide to implement your online reputation management strategy for yourself, your organization or your PR clients.
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- Christine Marks , Director, Corporate Communications, Goldcorp Inc.
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- Elaine O'Connor, Senior Communications Consultant, Fraser Health
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