This is an introductory foundations course for students who want to pursue a career in public relations or a refresher for entry level PR practitioners. We provide an overview of the basics of the PR discipline and this course will serve as a tool to assess your PR knowledge.
In this course, you will learn what public relations is and be able to define what exactly a public relations practitioner does in a modern technologically connected world.
You will learn about key public relations activities and how to overcome communications roadblocks. We will discuss the key components of a successful public relations campaign, review best practice examples and show you how to develop strategies and tactics.
You will learn about the different types of public relations tools available and we will discuss how you can best use these tools to represent your client or organization.
We will learn about the importance of public relations experts, what skills you need to work in the PR field and review public relations career tracks. We will also discuss some of the latest trends in the PR industry and the future of the practice.
If you are considering a career in public relations, or you want to learn more about the topic, this is a great place to start.
You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to enroll yourself in new opportunities. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.
Our organization is contributing to North America's image as a leader in the public relations industry. We aim to be an important source of information for women in the field, a key player in the rapidly changing industry, and a global champion of women business leaders.
Thank you for visiting our courses page and we invite you to consider joining us a member across North America.
Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.
“It has always been my motto that when one of us is strong, all of us become stronger. Women need to support and advocate on behalf of our fellow sisters because not only will we, as a whole, benefit, the fields in which we are in will also become stronger.”
- Jennefer Witter, Chief Executive Officer/Founder, The Boreland Group Inc.
“It’s time to focus on the opportunities, rather than the barriers. We need to support one another, without judgment to reach our goals. Women in leadership is a strategic business advantage and especially in PR, where our work has an impact in most, if not all industries.”
- Bridgitte Anderson, General Manager, Edelman Vancouver