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Business Development: Raise Your PR Rates + Showcase Your PR Value

Learn how to raise your PR rates and prove the value of public relations to an organization

One of the most common challenges you will face as a PR consultant is how to determine your rates.

If you price yourself too high, you might find yourself constantly sending out proposals and not closing any sales. If you price yourself too low, you might undersell yourself and end up overworked, exhausted and resenting your PR clients. You might also feel ready to take the next step and increase your PR rates, but you don’t know exactly how to do this without losing your existing clients.

In this program, we share different types of income generator products and PR service packages that you can implement to help you grow your business. We help you ensure that each PR service offering makes a powerful promise and delivers maximum value to your PR clients. We also discuss how you can prove the value of PR to an organization so that you can command higher rates for your service. We show you how to determine your PR rates and set your rates correctly because failing to do so means that the rates you’re charging might not actually reflect the profit goals of your business. If you’ve been working harder than you should and you aren’t reaping abundant monetary rewards, then things need to change. Today!

Program Includes:

  • Part 1: How to determine your PR rates
  • Part 2: How to define the value of PR to an organization (so you can command higher fees)
  • Part 3: How to increase your current PR rates (once you showcase your PR value)
  • 60 minute video on demand panel discussion (recording from our live event)
  • 25 lessons, checklists, videos, workbook
  • Led by the President & CEO of Women in PR North America
  • Discussion with 4 accomplished women in the field
  • Unlimited access
  • Regularly updated with new content and PR trends
You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to enroll yourself in new opportunities. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.

Our organization is contributing to North America's image as a leader in the public relations industry. We aim to be an important source of information for women in the field, a key player in the rapidly changing industry, and a global champion of women business leaders.

Thank you for visiting our courses page and we invite you to consider joining us a member across North America.


“We’re somehow living in a time when many women are concerned about the future, and #AlternativeFacts are a thing. It’s more important than ever to ensure PR remains truthful, and that as women, we stand up and stand together as a force to be reckoned with in business and beyond."

- Amanda Bates, Vice President, Curve Communications

"I have worked with some tremendous women. They have pushed me, mentored me, inspired me and ultimately changed me. I do what I can to support those around me. I listen to challenges and I offer advice when asked. I look for opportunities to help women be better storytellers, public speakers and leaders. I know I still need to ask for help no matter what stage of my career and I only earn that right when I pay it forward."

- Pamela Saunders, PR & Social Media Manager at Microsoft

Get started now!



Your Program Facilitator


Talia Beckett Davis
Talia Beckett Davis

Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.


 

Frequently Asked Questions


Why should I study with Women in PR North America?
We take on a broad range of projects designed to engage the public relations industry, including online courses, and utilize our team’s collective expertise in the sector. Our online training programs form part of our commitment to provide our members with information about the field of public relations to ensure they are equipped with the skills to deliver the best possible work for clients and employers.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Can I add this course to my LinkedIn profile, online portfolio and resume?
Yes, our courses are led by industry experts and they are viewed as professional development opportunities. After you complete this course, we encourage you to update your LinkedIn profile, online portfolio and resume.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.
Can I share my log-in details with my team?
No, courses are sold on an individual basis. If you would like your entire organization to view the course content, please purchase a course for each individual participant. We track logins and password sharing. Your account will be suspended if your login details are shared.