One of the most common challenges you will face as a PR consultant is how to determine your rates.
If you price yourself too high, you might find yourself constantly sending out proposals and not closing any sales. If you price yourself too low, you might undersell yourself and end up overworked, exhausted and resenting your PR clients. You might also feel ready to take the next step and increase your PR rates, but you don’t know exactly how to do this without losing your existing clients.
In this program, we share different types of income generator products and PR service packages that you can implement to help you grow your business. We help you ensure that each PR service offering makes a powerful promise and delivers maximum value to your PR clients. We also discuss how you can prove the value of PR to an organization so that you can command higher rates for your service. We show you how to determine your PR rates and set your rates correctly because failing to do so means that the rates you’re charging might not actually reflect the profit goals of your business. If you’ve been working harder than you should and you aren’t reaping abundant monetary rewards, then things need to change. Today!
Our organization is contributing to North America's image as a leader in the public relations industry. We aim to be an important source of information for women in the field, a key player in the rapidly changing industry, and a global champion of women business leaders.
Thank you for visiting our courses page and we invite you to consider joining us a member across North America.
“We’re somehow living in a time when many women are concerned about the future, and #AlternativeFacts are a thing. It’s more important than ever to ensure PR remains truthful, and that as women, we stand up and stand together as a force to be reckoned with in business and beyond."
- Amanda Bates, Vice President, Curve Communications
"I have worked with some tremendous women. They have pushed me, mentored me, inspired me and ultimately changed me. I do what I can to support those around me. I listen to challenges and I offer advice when asked. I look for opportunities to help women be better storytellers, public speakers and leaders. I know I still need to ask for help no matter what stage of my career and I only earn that right when I pay it forward."
- Pamela Saunders, PR & Social Media Manager at Microsoft
Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.