Virtual Panel: Reputation Management for Brands

60 Minute Virtual Panel Discussion + Reputation Management Checklist

Learn how to counteract negative publicity for your clients.

Have you had to counteract negative publicity for your personal brand, your organization or your PR client online? What did you do? Did it work? If you had the opportunity to do it again, what would you do differently?

In the Women in PR virtual panel discussion, our speakers discuss how to manage the reputation management strategy for a brand.

  • Talia Beckett Davis, Founder and President of Women in PR North America Jennifer Knight, Owner of Jennifer Knight Consulting
  • Darian Kovacs, Founding Partner of Jelly Marketing
  • Mary Charleson, President of Charleson Communications
  • Karen Speirs, Senior Manager, Corporate Communications at Best Buy Canada Ltd.

Online reputation management, also called ORM, refers to building, improving, or restoring your brand's name on the Internet. We will show you how to take control of your reputation online by employing various strategies that are both proactive and reactive (for any damage control needed).

ORM is more than just social media monitoring, but it isn’t a full-on PR campaign. It involves simple tools and techniques that any Women in PR can implement. Whether tackling negative Google search results, removing risky personal information on social media, or eliminating troubling images that shouldn't be online, ORM is essential to any brand’s image.

As Women in PR you need to understand how to manage your client's reputation.

When potential customers encounter a brand, the first place they’ll go to find more information about the company and its

products or services is the Internet. What’s more, they’ll believe what they read there and worse, they might spread the word. If someone’s first impression of your business is a bad review or negative comment, they may not investigate further.


  • 60 minute video panel discussion from our live event
  • Reputation Management checklist
  • Unlimited access

Get started now!

“As a reporter-turned-communicator, I believe in the power of brand journalism. I see my role as helping organizations fuse story to strategy. I’m thrilled Women in PR North America provides a space where leaders in our industry can share expertise, foster innovation, and tell our own stories.”

- Elaine O'Connor, Senior Communications Consultant, Fraser Health

"Everyone is on their own journey and if there are insights I’ve learned throughout my career so far that can help someone sharpen their vision for the path they want to pursue, or avoid some of the mistakes I’ve made, I’m happy to help."

- Christine Marks , Director, Corporate Communications, Goldcorp Inc.

Your Program Facilitator

Women in PR
Women in PR

Women in Public Relations is an influential network of leading business women striving for excellence in the field of public relations.

We are partnering with businesses across the Americas to promote opportunities for women to learn and to share resources in a supportive community.

We are connecting leaders, developing new industry initiatives and inspiring new graduates through our event programs. We promote a collaborative learning environment through our portfolio building online programs led by industry experts.

We are the only organization across the Americas dedicated to advancing women in the field of public relations.


Frequently Asked Questions

Why should I study with Women in PR North America?
We take on a broad range of projects designed to engage the public relations industry, including online courses, and utilize our team’s collective expertise in the sector. Our online training programs form part of our commitment to provide our members with information about the field of public relations to ensure they are equipped with the skills to deliver the best possible work for clients and employers.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I add this course to my LinkedIn profile, online portfolio and resume?
Yes, our courses are led by industry experts and they are viewed as professional development opportunities. After you complete this course, we encourage you to update your LinkedIn profile, online portfolio and resume.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Can I share my log-in details with my team?
No, courses are sold on an individual basis. If you would like your entire organization to view the course content, please purchase a course for each individual participant. We track logins and password sharing. Your account will be suspended if your login details are shared.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.