Virtual Panel: Reputation Management for Brands
60 Minute Virtual Panel Discussion + Reputation Management Checklist
Learn how to counteract negative publicity for your clients.
Have you had to counteract negative publicity for your personal brand, your organization or your PR client online? What did you do? Did it work? If you had the opportunity to do it again, what would you do differently?
In the Women in PR virtual panel discussion, our speakers discuss how to manage the reputation management strategy for a brand.
- Talia Beckett Davis, Founder and President of Women in PR North America Jennifer Knight, Owner of Jennifer Knight Consulting
- Darian Kovacs, Founding Partner of Jelly Marketing
- Mary Charleson, President of Charleson Communications
- Karen Speirs, Senior Manager, Corporate Communications at Best Buy Canada Ltd.
Online reputation management, also called ORM, refers to building, improving, or restoring your brand's name on the Internet. We will show you how to take control of your reputation online by employing various strategies that are both proactive and reactive (for any damage control needed).
ORM is more than just social media monitoring, but it isn’t a full-on PR campaign. It involves simple tools and techniques that any Women in PR can implement. Whether tackling negative Google search results, removing risky personal information on social media, or eliminating troubling images that shouldn't be online, ORM is essential to any brand’s image.
As Women in PR you need to understand how to manage your client's reputation.When potential customers encounter a brand, the first place they’ll go to find more information about the company and its
products or services is the Internet. What’s more, they’ll believe what they read there and worse, they might spread the word. If someone’s first impression of your business is a bad review or negative comment, they may not investigate further.
- 60 minute video panel discussion from our live event
- Reputation Management checklist
- Unlimited access
Get started now!
“As a reporter-turned-communicator, I believe in the power of brand journalism. I see my role as helping organizations fuse story to strategy. I’m thrilled Women in PR North America provides a space where leaders in our industry can share expertise, foster innovation, and tell our own stories.”
- Elaine O'Connor, Senior Communications Consultant, Fraser Health
"Everyone is on their own journey and if there are insights I’ve learned throughout my career so far that can help someone sharpen their vision for the path they want to pursue, or avoid some of the mistakes I’ve made, I’m happy to help."
- Christine Marks , Director, Corporate Communications, Goldcorp Inc.
Your Program Facilitator
Women in Public Relations is an influential network of leading business women striving for excellence in the field of public relations.
We are partnering with businesses across the Americas to promote opportunities for women to learn and to share resources in a supportive community.
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We are the only organization across the Americas dedicated to advancing women in the field of public relations.