Your company needs to have a social media and blogging strategy to meet its online business objectives.
Your team needs to be equipped with the skills to develop an online marketing strategy and help you stand out from the competition. In this course, you will learn about the available social media platforms for your business, such as Facebook, Twitter, Instagram, YouTube, Pinterest and building your own business blog using WordPress. We will discuss how you can set up your chosen platforms for success right from the start. You will explore best practices for engaging with an online community and learn how to identify key stakeholders. If you are already active on social media, this course will help you rework the platforms you already have for even better results.
We will focus on the fundamental steps in building your social media campaign while focusing on what’s working best for growing your reach and retaining a healthy, active community online today.
Social media networks are always in a state of flux and it’s essential for you to stay on top of the latest trends. It's not enough to just have a presence on the top sites. It's not even enough to post consistently good content. In this course we discuss what content performs best on each social media platform so that you can make an informed plan. You will learn about building a blog for your business as part of your online marketing strategy. You will learn exactly why you need a business blog and what platform you should be using to create a blog.
After taking this course, you will understand how to connect with your ideal social media community and blog readers. You will know how to maximize your content creation, how to make an impact online and how to measure that impact.
“Women have played a predominant role in establishing and continuing to shape the public relations industry we know today, an achievement I am very proud of and a legacy I hope to continue through my work with Women in PR North America. I encourage women to consider joining our network to access tools to support our common goals.”
- Elisha McCallum, Vice President at FleishmanHillard
Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.
You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.
Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today. Together, the organizations ( Women in PR Canada and Women in PR USA) form the networking group Women in PR North America.
Membership is open to individuals ($25/month paid annually) and firms ($85/month paid annually) who work in the field of public relations and is also extended to both women and men working in communications, media, marketing and advertising. Memberships are reciprocal across the USA and Canada.