Business Development - PR Client Attraction Strategies

Want to be fully booked with new public relations clients? Follow our proven strategies to really grow your business this year.

Running a PR agency is stressful enough, but struggling to get and keep public relations clients can be even more stressful. No matter what stage you are in your business, you need more clients.

Start-up businesses need clients to launch their PR agency, mid-level businesses need more clients to grow their PR agency, and well established, successful businesses need better, and higher-paying clients to take their PR agency to the next level.

In this course we will discuss exactly how you can get new clients and how you can keep your current clients coming back year after year.

Course Includes:

  • 4 course sections and 18 lessons
  • 6 audio lessons
  • 6 client attraction letter templates (no more struggling for what to say, we did the work for you!)
  • Course exercises
  • Led by the President & CEO of Women in PR North America
  • Unlimited access

You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to enroll yourself in new opportunities. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.

Our organization is contributing to North America's image as a leader in the public relations industry. We aim to be an important source of information for women in the field, a key player in the rapidly changing industry, and a global champion of women business leaders.

Thank you for visiting our courses page and we invite you to consider joining us a member across North America.

Your Instructor

Talia Beckett Davis
Talia Beckett Davis

Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.

"Everyone is on their own journey and if there are insights I’ve learned throughout my career so far that can help someone sharpen their vision for the path they want to pursue, or avoid some of the mistakes I’ve made, I’m happy to help."

- Christine Marks , Director, Corporate Communications, Goldcorp Inc.

“As a reporter-turned-communicator, I believe in the power of brand journalism. I see my role as helping organizations fuse story to strategy. I’m thrilled Women in PR North America provides a space where leaders in our industry can share expertise, foster innovation, and tell our own stories.”

- Elaine O'Connor, Senior Communications Consultant, Fraser Health

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Frequently Asked Questions

Why should I study with Women in PR North America?
We take on a broad range of projects designed to engage the public relations industry, including online courses, and utilize our team’s collective expertise in the sector. Our online training programs form part of our commitment to provide our members with information about the field of public relations to ensure they are equipped with the skills to deliver the best possible work for clients and employers.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I add this course to my LinkedIn profile, online portfolio and resume?
Yes, our courses are led by industry experts and they are viewed as professional development opportunities. After you complete this course, we encourage you to update your LinkedIn profile, online portfolio and resume.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Can I share my log-in details with my team?
No, courses are sold on an individual basis. If you would like your entire organization to view the course content, please purchase a course for each individual participant. We track logins and password sharing. Your account will be suspended if your login details are shared.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.