Keeping your client roster full is critical to your success.
As a business owner you need a steady stream of new and returning clients so that you can know without a doubt what your profits will look like from month to month. You need to have a predictable workflow so that you can create a budget and a plan to focus on growing your business.
Running a business is stressful enough, but struggling to get and keep clients can be even more stressful. No matter what stage you are in your business, every business needs clients.
As a public relations professional, an essential part of your job is business development. The two roles go hand in hand. Part of your value in public relations is that you can help your team increase their visibility, growth and profitability.
If you really want to grow your organization, it’s essential for public relations and business development to be focused on the same goal – bringing in new sales.
As a public relations professional, you need to be equipped with the skills to help you attract ideal clients and stand out from your competition.
How do you get new clients? How do you keep your clients?
Well, you have to do the work and you need a strategy. In this course we will discuss exactly what you need to do to get clients coming back year after year. Client attraction, or the strategies that business owners use to get more clients, is crucial.
At the end of this course, you will learn strategies for creating better and different offers for your PR services, building a reputation that brings in referrals, and know how to bring in a steady income.
Are you ready to step up your organization’s approach to growing your business?
What are you waiting for? The course is available immediately and you can learn new strategies at your own pace. You could take this course now to learn how to bring in more clients for your business or you could delay and wind up with months of little work and even lower profits, followed by months of nose to the grindstone non-stop work that leaves you feeling stressed out and overworked.
That doesn’t sound like a good place to be. Let us help you!
If there’s one thing you need in greater abundance to really grow your business, it’s clients!
"Everyone is on their own journey and if there are insights I’ve learned throughout my career so far that can help someone sharpen their vision for the path they want to pursue, or avoid some of the mistakes I’ve made, I’m happy to help."
- Christine Marks , Director, Corporate Communications, Goldcorp Inc.
“As a reporter-turned-communicator, I believe in the power of brand journalism. I see my role as helping organizations fuse story to strategy. I’m thrilled Women in PR North America provides a space where leaders in our industry can share expertise, foster innovation, and tell our own stories.”
- Elaine O'Connor, Senior Communications Consultant, Fraser Health
Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.
Enroll yourself in new opportunities.
You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.
Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today. Together, the organizations (Women in PR Canada and Women in PR USA) form the networking group Women in PR North America.
Membership is open to individuals ($25/month paid annually) and firms ($85/month paid annually) who work in the field of public relations and is also extended to both women and men working in communications, media, marketing and advertising. Memberships are reciprocal across the USA and Canada.