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Business Development: PR Client Attraction Strategies

Want to be fully booked with new public relations clients? Follow our proven strategies to really grow your business this year.

Keeping your client roster full is critical to your success.

As a business owner you need a steady stream of new and returning clients so that you can know without a doubt what your profits will look like from month to month. You need to have a predictable workflow so that you can create a budget and a plan to focus on growing your business.

Running a business is stressful enough, but struggling to get and keep clients can be even more stressful. No matter what stage you are in your business, every business needs clients.

As a public relations professional, an essential part of your job is business development. The two roles go hand in hand. Part of your value in public relations is that you can help your team increase their visibility, growth and profitability.

If you really want to grow your organization, it’s essential for public relations and business development to be focused on the same goal – bringing in new sales.

As a public relations professional, you need to be equipped with the skills to help you attract ideal clients and stand out from your competition.

How do you get new clients? How do you keep your clients?

Well, you have to do the work and you need a strategy. In this course we will discuss exactly what you need to do to get clients coming back year after year. Client attraction, or the strategies that business owners use to get more clients, is crucial.

At the end of this course, you will learn strategies for creating better and different offers for your PR services, building a reputation that brings in referrals, and know how to bring in a steady income.

Are you ready to step up your organization’s approach to growing your business?

What are you waiting for? The course is available immediately and you can learn new strategies at your own pace. You could take this course now to learn how to bring in more clients for your business or you could delay and wind up with months of little work and even lower profits, followed by months of nose to the grindstone non-stop work that leaves you feeling stressed out and overworked.

That doesn’t sound like a good place to be. Let us help you!

Course Includes:

  • 8 course sections and 40 lessons
  • 6 audio guides
  • 6 client attraction letter templates (no more struggling for what to say, we did the work for you!)
  • Course exercises
  • Led by the President & CEO of Women in Public Relations
  • Unlimited access


If there’s one thing you need in greater abundance to really grow your business, it’s clients!


Get started now!



"Everyone is on their own journey and if there are insights I’ve learned throughout my career so far that can help someone sharpen their vision for the path they want to pursue, or avoid some of the mistakes I’ve made, I’m happy to help."

- Christine Marks , Director, Corporate Communications, Goldcorp Inc.

“As a reporter-turned-communicator, I believe in the power of brand journalism. I see my role as helping organizations fuse story to strategy. I’m thrilled Women in PR North America provides a space where leaders in our industry can share expertise, foster innovation, and tell our own stories.”

- Elaine O'Connor, Senior Communications Consultant, Fraser Health

Your Program Facilitator


Talia Beckett Davis
Talia Beckett Davis

Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.


 
 

Frequently Asked Questions


Why should I study with Women in PR North America?
We take on a broad range of projects designed to engage the public relations industry, including online courses, and utilize our team’s collective expertise in the sector. Our online training programs form part of our commitment to provide our members with information about the field of public relations to ensure they are equipped with the skills to deliver the best possible work for clients and employers.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I add this course to my LinkedIn profile, online portfolio and resume?
Yes, our courses are led by industry experts and they are viewed as professional development opportunities. After you complete this course, we encourage you to update your LinkedIn profile, online portfolio and resume.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Can I share my log-in details with my team?
No, courses are sold on an individual basis. If you would like your entire organization to view the course content, please purchase a course for each individual participant. We track logins and password sharing. Your account will be suspended if your login details are shared.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.

Enroll yourself in new opportunities.

You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.

Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today. Together, the organizations (Women in PR Canada and Women in PR USA) form the networking group Women in PR North America.

What are you waiting for? Join us.

BECOME A MEMBER

Membership is open to individuals ($25/month paid annually) and firms ($85/month paid annually) who work in the field of public relations and is also extended to both women and men working in communications, media, marketing and advertising. Memberships are reciprocal across the USA and Canada.