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List Building: Email Marketing Strategy

Use this guide before sending your next company newsletter or email marketing campaign.

An email newsletter is an essential component of any business marketing strategy and serves as a valuable public relations tool.

Businesses have been using newsletters for years. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.

Building an email list is one of the best things you can do for your business. An email list allows you to stay in touch with subscribers and past/current clients in a different way. It gives you a direct avenue to personally “talk” to potential clients whenever you would like, keeping your business in the forefront of people’s minds.

In this course we discuss how to focus your content to nurture potential clients and engage current customers. You will learn how to schedule your content to drive repeat business and give your readers a reason to look forward to your email. At the completion of this course, students will understand best practices for designing company newsletters and learn how to plan your content strategy to improve ROI.

Course includes:

  • 4 course modules and 13 lessons
  • Newsletter content scheduling calendar
  • Newsletter content planning workbook
  • Led by the President & CEO of Women in PR North America
  • Unlimited access


A newsletter can demonstrate your expertise and establish yourself as an industry leader.

To establish leadership, include articles that cover important issues and provide details of any events and conferences that your company is hosting online or offline. A newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Newsletter content builds a broader picture than other PR tools such as ads. It can include a wide range of content such as featured articles, upcoming events, product promotions, and so much more! To encourage your subscribers to find out more, include links that will drive people to more detailed information on your website, as well as social media links so that they can share with their network.


Your Program Facilitator


Women in PR
Women in PR

Women in Public Relations is an influential network of leading business women striving for excellence in the field of public relations.

We are partnering with businesses across the Americas to promote opportunities for women to learn and to share resources in a supportive community.

We are connecting leaders, developing new industry initiatives and inspiring new graduates through our event programs. We promote a collaborative learning environment through our portfolio building online programs led by industry experts.

We are the only organization across the Americas dedicated to advancing women in the field of public relations.


"As the field of public relations continues to evolve, women need the support of other women to thrive in our profession. While many women work in our industry, there’s still a gender gap in leadership roles. Women in PR will help the female leaders of tomorrow break through that gap."

- Michelle Messenger Garrett, Garrett Public Relations

“Now, more than ever, it’s imperative that professional women take a leadership role within the business world. To do this – particularly in the PR industry – there must be a vehicle that enables us to connect, motivate, and support each other and I believe Women in Public Relations will do just that.”

- Lynn Gervais, Director of Public Relations, Fairmont Chateau Whistler

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Frequently Asked Questions


Why should I study with Women in PR North America?
We take on a broad range of projects designed to engage the public relations industry, including online courses, and utilize our team’s collective expertise in the sector. Our online training programs form part of our commitment to provide our members with information about the field of public relations to ensure they are equipped with the skills to deliver the best possible work for clients and employers.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Can I add this course to my LinkedIn profile, online portfolio and resume?
Yes, our courses are led by industry experts and they are viewed as professional development opportunities. After you complete this course, we encourage you to update your LinkedIn profile, online portfolio and resume.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.
Can I share my log-in details with my team?
No, courses are sold on an individual basis. If you would like your entire organization to view the course content, please purchase a course for each individual participant. We track logins and password sharing. Your account will be suspended if your login details are shared.