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Email Marketing Newsletter Essentials

Public relations professionals use this guide before sending your next company newsletter or email marketing campaign.

An email newsletter is an essential component of any business marketing strategy and serves as a valuable public relations tool.

In this course we discuss how to focus your content to nurture potential clients and engage current customers. You will learn how to schedule your content to drive repeat business and give your readers a reason to look forward to your email. At the completion of this course, students will understand best practices for designing company newsletters and learn how to plan your content strategy to improve ROI.

Course includes:

  • 4 course sections and 13 lessons
  • Course exercises
  • Newsletter content scheduling calendar
  • Newsletter content planning workbook
  • Led by the President & CEO of Women in PR North America
  • Unlimited access


You have the talent and the ability to achieve what you never thought possible – whatever level you’re at in your journey. Choose to enroll yourself in new opportunities. Choose to invest in your education and professional development. Take our online courses taught by PR industry experts.


Our organization is contributing to North America's image as a leader in the public relations industry. We aim to be an important source of information for women in the field, a key player in the rapidly changing industry, and a global champion of women business leaders.

Thank you for visiting our courses page and we invite you to consider joining us a member across North America.


Your Instructor


Talia Beckett Davis
Talia Beckett Davis

Talia Beckett Davis is the President and Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She is the Owner of Pink Pearl PR, an agency that specializes in baby and kid’s products, beauty, fashion and lifestyle brands. Beckett-Davis is a Women in Business Judge for the Stevie Awards and previously served as Communications Chair for the Women in Leadership Foundation. She holds a Masters’ Degree in International Relations from the University of London, England, and a Bachelor’s Degree in Communications from Royal Roads University.


"As the field of public relations continues to evolve, women need the support of other women to thrive in our profession. While many women work in our industry, there’s still a gender gap in leadership roles. Women in PR will help the female leaders of tomorrow break through that gap."

- Michelle Messenger Garrett, Garrett Public Relations

“Now, more than ever, it’s imperative that professional women take a leadership role within the business world. To do this – particularly in the PR industry – there must be a vehicle that enables us to connect, motivate, and support each other and I believe Women in Public Relations will do just that.”

- Lynn Gervais, Director of Public Relations, Fairmont Chateau Whistler

Frequently Asked Questions


Why should I study with Women in PR North America?
We take on a broad range of projects designed to engage the public relations industry, including online courses, and utilize our team’s collective expertise in the sector. Our online training programs form part of our commitment to provide our members with information about the field of public relations to ensure they are equipped with the skills to deliver the best possible work for clients and employers.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Can I add this course to my LinkedIn profile, online portfolio and resume?
Yes, our courses are led by industry experts and they are viewed as professional development opportunities. After you complete this course, we encourage you to update your LinkedIn profile, online portfolio and resume.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I interact with other students in the course and ask questions?
Yes, we have enabled the course comments for our lectures and we would be happy to answer your questions.
Can I share my log-in details with my team?
No, courses are sold on an individual basis. If you would like your entire organization to view the course content, please purchase a course for each individual participant. We track logins and password sharing. Your account will be suspended if your login details are shared.

Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts, experiences, and to advocate for major issues directly affecting women working in the PR industry today. Together, the organizations ( Women in PR Canada and Women in PR USA) form the networking group Women in PR North America.

What are you waiting for? Join us.

BECOME A MEMBER

Membership is open to individuals ($25/month paid annually) and firms ($85/month paid annually) who work in the field of public relations and is also extended to both women and men working in communications, media, marketing and advertising. Memberships are reciprocal across the USA and Canada.

Get started now!