List Building: Email Marketing Strategy
Use this guide before sending your next company newsletter or email marketing campaign.
An email newsletter is an essential component of any business marketing strategy and serves as a valuable public relations tool.
Businesses have been using newsletters for years. However, many people do not realize the true power of a monthly newsletter as a PR tool. When used effectively, newsletters can provide cost-effective medium for building relationships and maintaining regular contact with your current and prospective clients. This leaves you more room in your marketing budget for other promotional activities.
Building an email list is one of the best things you can do for your business. An email list allows you to stay in touch with subscribers and past/current clients in a different way. It gives you a direct avenue to personally “talk” to potential clients whenever you would like, keeping your business in the forefront of people’s minds.
In this course we discuss how to focus your content to nurture potential clients and engage current customers. You will learn how to schedule your content to drive repeat business and give your readers a reason to look forward to your email. At the completion of this course, students will understand best practices for designing company newsletters and learn how to plan your content strategy to improve ROI.
- 4 course modules and 13 lessons
- Newsletter content scheduling calendar
- Newsletter content planning workbook
- Led by the President & CEO of Women in PR North America
- Unlimited access
A newsletter can demonstrate your expertise and establish yourself as an industry leader.
To establish leadership, include articles that cover important issues and provide details of any events and conferences that your company is hosting online or offline. A newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Newsletter content builds a broader picture than other PR tools such as ads. It can include a wide range of content such as featured articles, upcoming events, product promotions, and so much more! To encourage your subscribers to find out more, include links that will drive people to more detailed information on your website, as well as social media links so that they can share with their network.
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